“If you look after your staff well, they will look after your customers” – Sir Richard Branson You don’t have to be a business guru or successful entrepreneur to appreciate the link between motivated employees and business success. However, what you may not know is just how important this relationship actually is to your bottom […]
18
Jul
Jul
Customer lifetime value has been cited as the most important metric, according to marketers and advertisers[i] When looking to attract, nurture, convert and maintain customers, there’s a vast wealth of metrics and measurements that you can use to benchmark your performance. Many of these are well known, whereas others are perhaps more niche. But one […]
08
Apr
Apr
Your workforce is comprised of a variety of different people who define your organisation. Each and every one of them needs to be appreciated, encouraged and motivated to succeed. When going about day-to-day life at your business, you’ve likely discovered just how many different personality types there are. By uncovering the various dimensions of their […]
05
Feb
Feb
In the world of social media, peer recommendations are more powerful than any advertising or marketing strategy. Considering that many purchase experiences are based on how your customer feels, their experience should not be understated. The best way to improve your customers’ experiences is to give them what they want and a simple solution, is […]
25
Jan
Jan
Ensure your employees are supported with their roles Reigniting the fire in your employee incentive programme can ensure your business is on the right track throughout the year. With 22% of employees leaving their current positions due to an enhance remuneration and benefits package being offered by a new employer, a sure way to show […]
16
Jan
Jan
Reduced absenteeism, and an increase in engagement, productivity and creativity – happy employees result in happy customers, and a better bottom line for your business. With the right incentive scheme, you can ensure everyone from Steve the smiley secretary to Andrea the amazing account manager are motivated to achieve their best. Not only will this […]
16
Jan
Jan
Given your concern with the continued growth of your customer base, you’ve likely found that enticing new customers is quite a challenge, and as the market continues to shift and evolve, it turns out keeping them is an increasingly difficult task too. Luckily, there’s a solution… Listen carefully to your customers When customers don’t feel […]
14
Dec
Dec
Christmas is almost here, and as a HR representative, we bet you’re feeling the stress levels in your office rise. And given nearly half of employees surveyed think that December is the most stressful time of year, you’re probably not the only one![i] With this in mind, we want to help you reduce the anxiety […]
14
Dec
Dec
The rules of promotional gifts for customers this Christmas Christmas is sneaking up on us yet again, and whilst you’re busy tying the final bows in December deals and wrapping up business for the year, it’s important to remember the value of gift giving your customers. Give a gift this Christmas for greater business Download […]
13
Dec
Dec
Enrich employees’ work/life balance and reap the rewards With hundreds of Christmas cards to write, family and friends to visit and business deals to finish, your workforce have got a lot on their minds, and as a HR representative, you’re likely feeling the pressure too. So, with your to-do list already longer than Santa’s, we […]