Spark a little magic this Christmas: Gifting ideas for customers
Posted on September 20, 2023 by Kess Crighton
Offering the right marketing gift can make or break your seasonal promotion. But finding incentives to suit your entire customer base – and effectively trigger purchase decisions – can be challenging.
You have to cater to different demographics and personal preferences, while ensuring everyone receives something they’ll truly appreciate and fondly associate with your brand. Financial incentives – such as discount codes – aren’t always tempting enough to convert prospects, and don’t engender the emotional response required to foster lasting customer loyalty. On the other hand, setting up multiple campaigns to target different personas with different incentives isn’t always a practical option.
An M&S Gift Card is a great gifting idea for all prospects – no matter your target audience.
Whether you’re planning a mass-market seasonal promotion, or a hyper-personalised ABM campaign, an M&S Gift Card gives everyone the freedom to choose what they really want for Christmas. Your prospects can use their M&S Gift Card to purchase products from the entire M&S collection, including our selection of carefully curated brands – such as Clarks, Craghoppers and Clinique.
Of course, there are always hard-to-please people in every market. So what will they spend their M&S Gift Card on?
To help you picture exactly what your prospects could get at M&S, we’ve collated a selection of gifting ideas for the types of people you’re likely to be incentivising this Christmas. People who may also be a little tricky to convert.
Gifting ideas for your Gen-Z target market
Your youngest prospects can use their M&S Gift Card to purchase all the little treats they may have forgone this year – from gold stackable earrings to Superga trainers. It could make all the difference to their Christmas, helping you create connections, build lifelong loyalty and maximise lifetime value.
Gifting ideas for the outdoor adventurers in your audience
Sourcing gifts for customers who savour the great outdoors can be challenging. With an M&S Gift Card, they can purchase a range of high-quality, sustainable items – from walking socks to smart watches. Your gesture will be fondly remembered every time they adventure, ensuring your brand stays front-of-mind.
Gifting ideas for decision-makers and ABM contacts
Attract the attention of your most discerning prospects this Christmas. They can use their M&S Gift Card to purchase premium products from our entire collection of classic and contemporary styles – from brands like Clinique, William Morris, Ted Baker, Moët and Chandon, Jaeger, L’Occitane and many more.
An M&S Gift Card is a great gifting idea for all your prospects. Whether they love to update their wardrobe, cherish a cosy night in, or savour the outdoors, they’ll find something to suit their taste at M&S.
Spark a little magic this Christmas with M&S Corporate Gifts. The thoughtful gifting idea for your customers.
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