Employee motivation is the key to success

“If you look after your staff well, they will look after your customers” – Sir Richard Branson You don’t have to be a business guru or successful entrepreneur to appreciate […]

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Understanding customer lifetime value and rewards programmes

Customer lifetime value has been cited as the most important metric, according to marketers and advertisers[i] When looking to attract, nurture, convert and maintain customers, there’s a vast wealth of […]

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