Corporate gifting in the cost-of-business crisis? More important than ever.

After having only just bounced back from the COVID-19 pandemic, many businesses are now facing another existential crisis: the increasing cost of business.  Soaring energy bills, ongoing supply-chain issues and […]

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Employee gifting in the cost-of-business crisis? More important than ever.

After having only just bounced back from the COVID-19 pandemic, many businesses are now facing another existential crisis: the increasing cost of business.  Soaring energy bills, ongoing supply-chain issues and […]

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Now more than ever, your acquisition initiatives need to be impactful

As any experienced marketer will tell you, an economic downturn is not the time to cut back on marketing spend.  When businesses’ budgets are tightening, many finance teams seek to […]

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Elevation by association: Boost your brand perception with premium gifting

Chosen thoughtfully, corporate gifts offer a quick and cost-effective way for companies to make clients and employees feel valued and appreciated.  The right gift brings instant joy to its recipient […]

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How do your employees feel about your corporate gifting?

When it comes to employee satisfaction, gift-giving is key. Even a small gesture of appreciation can significantly improve productivity and ensure staff feel genuinely valued.  But more than being tokens […]

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Elevation by association: How gifting can improve your brand perception

As a marketer you already know that corporate gifts can be more than reciprocal tools.  Yes, a gift can nudge a customer ‘over the line’ with a purchase decision. But […]

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Halo vs horn: What does your corporate gifting say about your company?

‘The halo effect’ – it’s a concept and a buzz-phrase that gets bandied around a lot these days.  But what is the halo effect? If you’re unfamiliar with the term, […]

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Elevate your employee gifting: Deliver never-ending value for your business

HR managers know that corporate gifts are much more than material tokens. They provide a creative way for companies to make their employees feel valued – helping to improve morale, […]

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Halo vs horn: The companies you partner with say a lot about your brand

As a marketer, you’re already familiar with the halo effect – that is, when perceptions of a brand are positively impacted by its brand partnerships.  As a concept and a […]

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