Measuring Customer Behaviour

Understand your customers to provide them with a relevant offering they’re interested in. Our recent research into acquisition and retention schemes in the insurance industry discovered that while it may be beneficial […]

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Building Long Lasting Relationships With Your Customers

Building customer relationships to help with your acquisition & retention Developing a strong customer acquisition and retention strategy can be tough in any industry. With many consumers expecting more than […]

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Psychology of Gifting

In the UK, £24 billion will be spent on gifts over the festive period, totalling 760 million presents each year. Christmas is seen as a time of giving to others, […]

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Acquisition and Retention Schemes

How to attract customers and keep them: Using reward schemes within your customer acquisition and retention strategy Developing a strong customer acquisition and retention strategy can be tough in any […]

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