RAC

“We are very pleased with the result of our M&S voucher campaign as it increased both retention rate and sales conversion rate for those people offered vouchers. The two brands work well together, and as an incentive it was well received by our customers. The campaign generated a 3000% uplift in sales compared with the previous month (before the campaign had started) and return on investment was calculated at 182%. The company is now looking to extend the promotion.”

RAC

Objective

RAC wanted to increase conversion and retention levels on premium breakdown policies. They wanted to find alternative incentives to encourage this customer behaviour.

Solution

The brand fit between RAC and M&S customers meant that M&S vouchers and gift cards were seen as the perfect solution. RAC gave customers the choice of different incentives and incorporated the M&S offering within the mix. Different reward values were offered depending upon the level of cover a customer wanted.

Results

When offered, M&S vouchers or gift cards were the customers preferred choice. By adding M&S to their toolkit the RAC marketing team saw a significant increase in policy conversion and retention.

What Our Clients Say

Daily Mail

“M&S is one of the Daily Mail’s most preferred partners and is a fantastic brand fit. The ease of ordering the vouchers through M&S for business is a testament to how efficient its operational process is. With multiple products available from paper vouchers to their e-solutions, together with the effortlessness of redeeming the vouchers in store, this adds to the success of the partnership”

Barclaycard

“We are delighted to be working with M&S for business who supply gift vouchers to Freedom Rewards customers in recognition for their loyalty. Barclaycard is dedicated to providing our customers choice and value through partnering with brands we know they love and is confident that M&S supports this commitment.”

Step 1

Choose your product

Step 2

See your discount

Step 3

Place your order

Step 4

We will contact you