Keep on giving to your customers

When it comes to thanking your customers for their business and continued loyalty, it has a much bigger impact when it doesn’t feel like a one-off gesture. Regular recognition and gratitude can help develop long-term customer relationships that encourage your business to grow and thrive. Find out more on how to consistently recognise your loyal […]

Keep on giving to your employees

From fun team building days out to thoughtful gifts, corporate perks are a great way to engage employees and increase their loyalty to your business. It’s important that your reward scheme becomes a regular feature – if it falls from your priority list it can become demotivating for employees, cause productivity levels and outputs fall. […]

Standing out from your competitors

When making a purchase, 46% of people will turn to social media for feedback and reviews[i] With ever-changing buyer behaviours and a growing number of suppliers in already busy marketplaces, it’s more important than ever to stand out from your competitors. Whether your business sells products or services, it’s vital to ensure your brand stays […]

Employee motivation is the key to success

“If you look after your staff well, they will look after your customers” – Sir Richard Branson You don’t have to be a business guru or successful entrepreneur to appreciate the link between motivated employees and business success. However, what you may not know is just how important this relationship actually is to your bottom […]

Understanding customer lifetime value and rewards programmes

Customer lifetime value has been cited as the most important metric, according to marketers and advertisers[i] When looking to attract, nurture, convert and maintain customers, there’s a vast wealth of metrics and measurements that you can use to benchmark your performance. Many of these are well known, whereas others are perhaps more niche. But one […]

The future of workplace motivation

Your workforce is comprised of a variety of different people who define your organisation. Each and every one of them needs to be appreciated, encouraged and motivated to succeed. When going about day-to-day life at your business, you’ve likely discovered just how many different personality types there are. By uncovering the various dimensions of their […]

Create brand champions with customer gifts

In the world of social media, peer recommendations are more powerful than any advertising or marketing strategy. Considering that many purchase experiences are based on how your customer feels, their experience should not be understated. The best way to improve your customers’ experiences is to give them what they want and a simple solution, is […]