Measuring Customer Behaviour

Understand your customers to provide them with a relevant offering they’re interested in. Our recent research into acquisition and retention schemes in the insurance industry discovered that while it may be beneficial to implement a reward scheme and obtain good working relationships with consumers, having an accurate measure of how your campaigns are working is important. Customers’ […]

Grow Your Business With an Effective Marketing Plan

It is common knowledge in the business community that well thought out marketing plans lead to effective marketing strategies. Where many falter is that they do not know the best methods of creating a marketing plan, what to include and how to structure it. What is a marketing plan? The marketing plan is a document […]

Building Long Lasting Relationships With Your Customers

Building customer relationships to help with your acquisition & retention Developing a strong customer acquisition and retention strategy can be tough in any industry. With many consumers expecting more than the standard service, how do businesses within the financial sector attract new customers and keep them loyal? In an effort to find out, M&S Corporate […]

Psychology of Gifting

In the UK, £24 billion will be spent on gifts over the festive period, totalling 760 million presents each year. Christmas is seen as a time of giving to others, saying thank you and appreciating what you have. As a society we love giving presents, but each year over £700 million is wasted on unwanted […]

20 Tips to Make Your Customers Fall In Love With Your Brand

The one thing that all successful brands have in common is quite simply that their customers love them! Not only are these brands loved, but they are trusted, relied upon and put on a pedestal against the competition. Once a customer loves your brand, not only will they return to you time and time again […]

What an M&S Gift Card can give

When it comes to business gifts, it can be difficult to know what to give. Some gifts may seem too personal, whereas some might not be useful and will be cast aside, a wasted present. While you might not be able to sense what the recipient truly desires, they themselves will know what they want, […]