Psychology of Gifting

In the UK, £24 billion will be spent on gifts over the festive period, totalling 760 million presents each year. Christmas is seen as a time of giving to others, saying thank you and appreciating what you have. As a society we love giving presents, but each year over £700 million is wasted on unwanted […]

20 Tips to Make Your Customers Fall In Love With Your Brand

The one thing that all successful brands have in common is quite simply that their customers love them! Not only are these brands loved, but they are trusted, relied upon and put on a pedestal against the competition. Once a customer loves your brand, not only will they return to you time and time again […]

What an M&S Gift Card can give

When it comes to business gifts, it can be difficult to know what to give. Some gifts may seem too personal, whereas some might not be useful and will be cast aside, a wasted present. While you might not be able to sense what the recipient truly desires, they themselves will know what they want, […]