M&S Plan A – Doing the Right Thing


Modern businesses, your own probably included, are changing…

They’re finding ways of working that prove profitability and responsibility aren’t mutually exclusive. At M&S we launched Plan A in 2007. It was a commitment to change 100 things over 5 years because we only have one world and time is running out. We have now set ourselves the even tougher target of becoming the world’s most sustainable retailer by 2015.

Plan A is based on the five pillars of Climate Change, Waste, Sustainable Raw Materials, Health and being a Fair Partner. It has allowed us to change the way we operate, develop more environmentally-friendly products and make a greater contribution to local communities. It also means your business won’t find a more responsible partner.

Plan A runs alongside our core brand values of Quality, Value, Service, Innovation and Trust. It’s what keeps our customers coming through our doors.




  • We’ve been working with the Woodland Trust who support our Christmas Card Recycling Scheme. Thanks to you, in 2012 we collected over 8 million cards. That equates to the planting of 8,308 trees!
  • M&S was awarded The Queen’s Award for Enterprise in Sustainable Development in 2012.
  • We’ve been working with Breakthrough Breast Cancer since 2001, raising over £17 million for Breakthrough’s vital research, campaigning and education work.
  • M&S won the Sustainability Award at the National Business Awards 2012.
  • As part of M&S’ campaign ‘Put childhood leukaemia to bed’, M&S donated 10% from all the sales of Kids nightwear for a limited period contributing to funding important research to help save children’s lives.
  • M&S was awarded the European Business Award for the Environment in 2012.
  • On September 28th 2012, M&S Café supported The World’s Biggest Coffee Morning for the third year running. Five million people got involved with us and together, raised over £13 million for Macmillan.
  • M&S has proudly supported Prostate Cancer UK for seven years. In that time, we have raised nearly £1.7 million to support the charity.
  • M&S donated 11 million Shwopped clothes to Oxfam and so far has raised £8 million.