Spark a little magic this Christmas: Gifting ideas for customers

Offering the right marketing gift can make or break your seasonal promotion. But finding incentives to suit your entire customer base – and effectively trigger purchase decisions – can be […]

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A cost-of-living Christmas: How to capture reduced demand with extra-special marketing gifts

Due to the ongoing economic uncertainty and cost-of-living crisis, Christmas may look a little different for many households this year.  According to the Office for National Statistics, around two-thirds (67%) […]

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Conversions and connections: Customer incentives mean more this Christmas

Christmas is a major time for marketers. You’d be hard-pressed to find a company that doesn’t run a Christmas campaign of some kind – whether it’s an online seasonal sale […]

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Now more than ever, your acquisition initiatives need to be impactful

As any experienced marketer will tell you, an economic downturn is not the time to cut back on marketing spend.  When businesses’ budgets are tightening, many finance teams seek to […]

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Elevation by association: How gifting can improve your brand perception

As a marketer you already know that corporate gifts can be more than reciprocal tools.  Yes, a gift can nudge a customer ‘over the line’ with a purchase decision. But […]

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Halo vs horn: The companies you partner with say a lot about your brand

As a marketer, you’re already familiar with the halo effect – that is, when perceptions of a brand are positively impacted by its brand partnerships.  As a concept and a […]

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Your unforgettable brand experience starts with acquisition

‘First impressions matter.’  As a marketing professional, you know more than most just how true that age-old adage really is. Today’s consumers are spoilt for choice – overwhelmed by choice, […]

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Ethical festivities: Aligning your company’s values with its gifting this Christmas

As a PA, when it comes to choosing the right corporate gifts for colleagues and clients, there’s a lot to consider. Do the gifts offer enough breadth of appeal to […]

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More than ever, customers care about where their incentives come from

As a marketer, when it comes to choosing the right corporate gifts for your customers, there’s a lot to consider. Do the gifts offer enough breadth of appeal to suit […]

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