O2 Case Study



O2, one of Britain’s favourite mobile phone companies wanted to grow sales of its SIM-only contracts. M&S gift vouchers were viewed as the ideal customer incentive to drive recruitment of people buying the SIM-only contract.


Sign up sales exceeded the forecast within the first few weeks of the campaign. In just three months they successfully signed up 20,000 new customers. O2 now see M&S as a long term partner to drive customer growth.

Using our expertise in customer acquisition and retention, we completed research and talked to some of the leading insurance providers to gain an insight into what strategies attract and retain customers. We found that customers don’t just expect the best price for their policy, but look for an added value, whether this is loyalty schemes, rewards or a refer a friend scheme.

What Our Clients Say

Daily Mail

“M&S is one of the Daily Mail’s most preferred partners and is a fantastic brand fit. The ease of ordering the vouchers through M&S FOR BUSINESS is a testament to how efficient its operational process is. With multiple products available from paper vouchers to their e-solutions, together with the effortlessness of redeeming the vouchers in store, this adds to the success of the partnership”


“We are delighted to be working with M&S FOR BUSINESS who supply gift vouchers to Freedom Rewards customers in recognition for their loyalty. Barclaycard is dedicated to providing our customers choice and value through partnering with brands we know they love and is confident that M&S supports this commitment.”


“We are very pleased with the result of our M&S voucher campaign as it increased both retention rate and sales conversion rate for those people offered vouchers. The two brands work well together, and as an incentive it was well received by our customers.”

Step 1

Choose your product
M&S for Business website

Step 2

See your discount
M&S for Business website

Step 3

Place your order
M&S for Business website

Step 4

We will contact you
M&S for Business website