O2 Case Study
O2, one of Britain’s favourite mobile phone companies wanted to grow sales of its SIM-only contracts. M&S gift vouchers were viewed as the ideal customer incentive to drive recruitment of people buying the SIM-only contract.
Sign up sales exceeded the forecast within the first few weeks of the campaign. In just three months they successfully signed up 20,000 new customers. O2 now see M&S as a long term partner to drive customer growth.
Using our expertise in customer acquisition and retention, we completed research and talked to some of the leading insurance providers to gain an insight into what strategies attract and retain customers. We found that customers don’t just expect the best price for their policy, but look for an added value, whether this is loyalty schemes, rewards or a refer a friend scheme.