Honda

Honda Case Study

Honda

Objective

Promote the Civic 1.6 and the review functionality we’d built to support the launch activity by incentivising people to complete a review of the car once they’d test driven it.

Results

The review functionality was a new initiative for Honda and the M&S vouchers ensured the success and usage of the site. We’ve so far had well over a thousand reviews of the car. It’s unlikely that there would have been so many without the incentive of an M&S voucher. We have enjoyed a 400% increase in sales.

What Our Clients Say

Daily Mail

“M&S is one of the Daily Mail’s most preferred partners and is a fantastic brand fit. The ease of ordering the vouchers through M&S FOR BUSINESS is a testament to how efficient its operational process is. With multiple products available from paper vouchers to their e-solutions, together with the effortlessness of redeeming the vouchers in store, this adds to the success of the partnership”

Barclaycard

“We are delighted to be working with M&S FOR BUSINESS who supply gift vouchers to Freedom Rewards customers in recognition for their loyalty. Barclaycard is dedicated to providing our customers choice and value through partnering with brands we know they love and is confident that M&S supports this commitment.”

RAC

“We are very pleased with the result of our M&S voucher campaign as it increased both retention rate and sales conversion rate for those people offered vouchers. The two brands work well together, and as an incentive it was well received by our customers.”

Step 1

Choose your product
M&S for Business website

Step 2

See your discount
M&S for Business website

Step 3

Place your order
M&S for Business website

Step 4

We will contact you
M&S for Business website