Honda Case Study
Promote the Civic 1.6 and the review functionality we’d built to support the launch activity by incentivising people to complete a review of the car once they’d test driven it.
The review functionality was a new initiative for Honda and the M&S vouchers ensured the success and usage of the site. We’ve so far had well over a thousand reviews of the car. It’s unlikely that there would have been so many without the incentive of an M&S voucher. We have enjoyed a 400% increase in sales.