Nurturing your business relationships at Christmas
One mistake many businesses make is concentrating all their efforts on acquiring new customers and forgetting to nurture their current customer relationships. Far too often we see companies neglecting to offer their current customers the competitive rates they offer to new customers or simply ignoring the relationship entirely. This can have a devastating effect as it can cost a business much more to acquire a new customer than it does to keep an existing one.
Christmas offers an excellent opportunity to build on the relationships your business already has with its customers. You may just want to concentrate on treating your most profitable customers/clients, however there are plenty of ways to reach your entire market and thank them for their loyalty. Remember, customer retention can result in customer acquisition as word of mouth, marketing and reviews build consumer trust in your brand.
Sending traditional Christmas cards is a great way to show your customers that you care, but it is very time consuming, fiddly and can be expensive. Fortunately, the digital age has a solution to this problem; the Christmas E-Card. E-Cards are a fast and simple way to send a Christmas message to your customers and remind them that you care. There are a wide variety of choices online so do your research and you’re sure to find something that fits your audience.
Everyone loves a discount, and with Christmas being such a high spending season you’re sure to see an influx in customers if you offer some sort of Christmas discount. Offering an exclusive Christmas Discount to your existing and past customers and clients will make them feel more appreciated and as they have already purchased from you before there is a higher chance of repeat purchase.
Inviting your most important clients to a Christmas dinner is a great way to develop your relationship and treat them to an evening of wine and fine dining. It also falls upon a great time as the year is drawing to an end and contracts may be up for renewal.
Gift cards are an excellent gift to give at Christmas time as they offer so much flexibility. You can decide the monetary value of each gift card individually, send them out in bulk and personalise the messages to your recipients. At M&S for Business, we have several gift options which are all very popular at Christmas time, including E-Gift cards and gift cards. Each of these rewards have their individual advantages and all of them are sure to be received with gratitude.
The Christmas hamper is one of the most lavish Christmas gifts available and can be personalised to your client or customer as an individual. The personalisation of these hampers is one of its main advantages as it tells your client what you know about them. At M&S for Business, we have a variety of options, including family hampers, celebration hampers and even gluten free hampers.
No matter what you decide to do, Christmas is a time that shouldn’t go ignored. It provides such a fantastic opportunity to reach out to your clients and give them a positive experience of your company. For more advice on how to nurture your business relationships at Christmas, get in touch with our team today and we will help find the best strategy for you.